Group One is creating TechNest, one of the three global mar-tech hubs for Sericeplan clients
Group One along with The Engine (Serviceplan Group) are opening TechNest - agency with a global reach. New company will be in charge of content management on the websites belonging to Serviceplan clients on over 100 markets. It's the result of Serviceplan winning a global bidding with Group One as its partner.
Developing TechNest was entrusted to Kamil Wiszowaty, CEO Group One Media.
“TechNest is not a random name. We have ambition to develop a multidisciplinary team with expertise not only related to managing services, but also analytics and technology, which will personalize client-brand communication” - says Marek Żołędziowski, CEO Group One.
New agency will hire over 40 people: leaders, marketing consultants and web service support. The recruitment process is in progress. Warsaw will be one of the three global hubs along with the Mumbai and Munich teams.
“We chose Warsaw because of its high competitiveness and Group One experience. With developing another competence center in Poland, we decided to follow the success of GONG, which as one of our global production hubs is delivering high quality work appreciated by our international clients” - says Marcus Noder, Executive Board Member at Serviceplan Group SE & Co.KG.
TechNest is one of the three new companies that Group One is opening this year, along with Hmmh Poland and Grow Now.